PROJECT by Equinox

- 267 Mulberry St, New York, NY 10012

In the vibrant and trend-setting neighborhood of NoLita, PROJECT by Equinox emerges as a beacon for group fitness enthusiasts seeking something beyond the ordinary. This unique studio, located at 267 Mulberry Street, is an experimental hub where the industry's top instructors lead innovative and high-energy classes. Unlike a traditional Equinox club, PROJECT is a dedicated studio space focused exclusively on group fitness, creating an immersive and distraction-free environment for your workout. It's a place where you can find classes that are truly one of a kind, developed and taught by the most celebrated names in New York City's fitness scene. The studio's mission is to be a space for creativity and new ideas, where instructors can test out formats that may become the next big thing in fitness. This forward-thinking approach means members and non-members alike have the exclusive opportunity to experience cutting-edge workouts before they go mainstream. The atmosphere is electric, fueled by the collective energy of people who are passionate about pushing their limits and having a great time while doing it. The facility, though distinct from the full-service Equinox clubs, is designed with the same attention to detail and luxury, featuring a beautiful and modern aesthetic that inspires confidence and focus. For those who live for group classes and the motivation that comes from a shared, high-octane environment, PROJECT by Equinox is an absolute must-visit destination. It's a space that embodies the energy and innovation of New York City itself, offering a fitness experience that is constantly evolving and always exciting. The sense of community is strong, with instructors and participants creating a supportive dynamic that makes every session feel like a shared victory. Whether you are a group fitness addict or looking to spice up your routine, PROJECT by Equinox provides a powerful and memorable workout that you won't find anywhere else.

PROJECT by Equinox is perfectly situated at 267 Mulberry St, New York, NY 10012, USA, placing it in the dynamic and culturally rich NoLita (North of Little Italy) neighborhood. This location offers excellent accessibility for New Yorkers from all parts of the city. The studio is a short walk from several major subway stations, including the Broadway-Lafayette Street station, which serves the B, D, F, and M lines, and the Bleecker Street station on the 6 line. These transit options make it incredibly convenient for a quick pre- or post-work workout. The area itself is known for its charming, cobblestoned streets, independent boutiques, and a fantastic array of cafes and restaurants, making it a destination in its own right. The fact that the studio is easily accessible by public transportation is a significant benefit, reducing the stress of navigating Manhattan traffic and parking. For those who prefer to cycle, the neighborhood is quite bike-friendly, allowing for a scenic ride to your class. It's important to note that, as a dedicated studio space, PROJECT by Equinox has a different set of amenities than a full-service gym. While the facility is beautiful and impeccably maintained, it is designed for a streamlined class experience, meaning it does not have showers. This is a key piece of information for anyone planning a visit, especially if you have an engagement immediately after your workout. However, the lack of showers is often balanced by the nature of the classes themselves; some are high-intensity sweat sessions, while others, like certain dance or sculpting classes, may not leave you drenched. The prime location in a bustling, accessible, and stylish part of town adds to the allure of PROJECT by Equinox, making it a place where your fitness journey seamlessly integrates with the vibrant New York City lifestyle.

Services Offered:

• Group Fitness Classes: A wide variety of innovative and signature classes, including high-intensity workouts, dance cardio, strength training, and more.
• Expert Instruction: Classes are led by top-tier instructors who are at the forefront of the fitness industry in New York City.
• JABS by Gina: A highly recommended, exclusive boxing-inspired class that focuses on high-energy, full-body workouts.
• Beginner-Friendly Classes: The studio offers a variety of class types that are accessible to all skill levels, with instructors who provide modifications and support.
• First-Timer Packages: The studio often offers introductory promotions, such as a "2 for 1 starter pack" on the MINDBODY app, making it easy for new clients to try out the experience.

Features and Highlights:

• Innovative Class Formats: PROJECT by Equinox serves as an experimental space for instructors to develop and test new, cutting-edge fitness programs.
• Unique Studio Space: The facility is a beautifully designed, clean, and modern studio, providing an inspiring and focused environment for group fitness.
• Open to Non-Members: This is a significant highlight, as it allows non-Equinox members to access and experience high-quality classes without a full gym membership.
• Top-Tier Instructors: The studio's reputation is built on the caliber of its instructors, who are known for their expertise, energy, and ability to deliver an exceptional workout.
• Streamlined Experience: With its focus solely on group classes, PROJECT by Equinox offers a no-fuss, no-frills workout where the primary focus is on the class itself.
• No Showers: It is important to note that this is a class-only studio and does not offer showers, which is a key consideration for visitors.

Contact Information:

• Address: 267 Mulberry St, New York, NY 10012, USA
• Phone: (212) 901-4900

What is worth choosing

For New Yorkers who are passionate about group fitness, PROJECT by Equinox offers a compelling and unique value proposition that is hard to match. The main reason to choose this studio is its singular focus on providing a world-class group class experience. Unlike a larger gym where group classes can sometimes feel like a secondary offering, PROJECT makes them the main event. This dedicated approach ensures that every class is meticulously planned and expertly executed, providing a level of quality that is a step above the competition. The fact that the studio is open to non-Equinox members is a huge advantage, democratizing access to the brand's signature classes and top instructors. This allows you to experience the high-quality instruction and innovative programming without the commitment of a full club membership. The studio’s role as an "experimental space" means you are always on the cutting edge of fitness trends, trying workouts that are fresh, challenging, and unique. The instructors, as noted in customer reviews, are among the best in the city, with a remarkable ability to motivate and lead a class. JABS by Gina, for example, is highlighted as a favorite for its effectiveness and high energy. While the absence of showers is a valid consideration, it is a conscious trade-off for a studio that prioritizes a streamlined, class-centric environment. The beautiful and clean facility further enhances the experience, providing a luxurious backdrop for your workout. For those who are not interested in a traditional gym floor with weights and cardio machines, but instead seek a high-energy, community-driven, and expertly led group workout, PROJECT by Equinox is the perfect choice. It's a place to escape the everyday, challenge yourself with a community of like-minded individuals, and discover a new favorite class. The studio’s ability to offer a taste of the Equinox experience to a wider audience, combined with its innovative programming and stellar instruction, makes it an excellent and worthwhile fitness destination in the heart of NoLita. It’s a fitness hub that caters to the true group fitness junkie, providing an experience that is consistently fresh, dynamic, and effective, making every sweat session feel like a special event.

PROJECT by Equinox

267 Mulberry St, New York, NY 10012, USA