West Coast Fitness Introduce
Introduction / Overview: Elevate Your Fitness with West Coast Fitness in LA
For residents across the dynamic California landscape, finding a fitness center that truly delivers measurable, lasting results is key to maintaining the high-energy West Coast lifestyle. West Coast Fitness serves a crucial role in this environment as a leading, expansive franchisee of the globally recognized Orangetheory Fitness brand. This affiliation brings a unique, science-backed fitness experience right to the heart of Los Angeles.
The fitness philosophy championed here is centered on the Orangetheory workout: a one-hour, full-body, high-intensity interval training (HIIT) session. This workout is a potent trifecta of science, coaching, and technology, designed to maximize what is scientifically known as Excess Post-Exercise Oxygen Consumption (EPOC), or the 'Afterburn' effect. The goal is to spend 12 or more minutes in the "Orange Zone" (84-91% of your maximum heart rate) to trigger your metabolism and ensure you continue to burn calories for up to 36 hours post-workout. This blend of cardio and strength training, all tracked in real-time, is why so many Californians choose this unique approach to transform their physical health, achieving more energy, visible toning, and greater confidence.
As a major franchise operator with dozens of studios across the region—including Los Angeles, the Bay Area, and Sacramento—West Coast Fitness aims to lead, support, and inspire the 'Orange Passion,' focusing on high-quality coaching and operational excellence to deliver consistent, life-changing results for its members.
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Location and Accessibility
The fitness center, operating under the Orangetheory banner, is strategically located in a prime West Los Angeles neighborhood, serving the communities of Brentwood, Westwood, and beyond. This location on San Vicente Boulevard places it in a high-traffic area, ensuring convenience for local residents and professionals seeking an efficient, effective workout during their busy day.
Official Address: 11661 San Vicente Blvd, Los Angeles, CA 90049, USA
Recognizing the diverse needs of its Los Angeles clientele, the facility is committed to providing accessibility for all community members.
Accessibility Features and Amenities Include:
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Clean, maintained Restroom facilities
- Acceptance of Credit Cards for convenient payment of memberships and retail products
This thoughtful attention to accessibility ensures that every member of the Los Angeles community can easily access the studio and participate in the full-body workouts.
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Services Offered
The core service model of West Coast Fitness’s studios revolves entirely around the proprietary Orangetheory group fitness method, combining key elements for a complete physical transformation.
- Heart Rate-Based Group Training: The signature 60-minute class led by certified coaches, structured around five heart rate zones. The workout blends time on treadmills, water rowers, and the floor (for strength and power movements).
- Technology-Tracked Performance: Utilizes the proprietary OTconnect™ technology, where members wear heart rate monitors, and their performance data is displayed in real-time on screens. This technology ensures the workout is personalized, guiding members to achieve the optimal 'Orange Zone' target.
- Coach-Inspired Workouts: Every session is led by a highly trained, certified coach who provides motivation, ensures correct form, and offers modifications to accommodate all fitness levels and abilities, from beginners to elite athletes.
- Focus on Strength, Endurance, and Power: The classes are scientifically designed with blocks dedicated to endurance (on the cardio equipment), strength (using free weights and TRX), and power (through explosive movements) to ensure a well-rounded fitness regimen.
- Specialized Classes and Programs: The overarching brand offers additional specialty classes (like Tread 50 and Strength 50) and various challenges throughout the year, designed to help members target specific fitness goals like improving running endurance or maximizing strength gains.
- Membership Tiers: Offers multiple membership levels, including 'Basic,' 'Elite,' and 'Premier,' allowing California users to choose a commitment level that matches their schedule, whether it’s a few times a month or unlimited access.
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Features / Highlights
Choosing a West Coast Fitness-operated studio means investing in a distinct and highly effective fitness model that stands out from a conventional gym environment.
- The 'Afterburn' Guarantee: The science of EPOC is the foundation, giving members the confidence that their one-hour commitment results in a supercharged metabolism and continued calorie burn long after they leave the studio.
- Built-in Accountability and Motivation: The group setting, combined with the coach's guidance and the real-time performance data, provides an unparalleled level of accountability that motivates members to push past their perceived limits.
- State-of-the-Art Equipment: The studios are equipped with top-tier fitness technology, including water rowers, high-performance treadmills, and extensive strength training tools, ensuring a modern and effective workout experience.
- Focus on Community and Inclusivity: Despite being a coach-led, technology-tracked workout, the environment is intentionally designed to foster a sense of community. Members work at their own pace and effort level, making the studio a welcoming space for people of all ages and fitness backgrounds.
- Regional Presence and Travel Flexibility: As a franchisee with a large footprint across California (and beyond), members often benefit from being able to use their memberships at numerous locations, a significant advantage for those who travel frequently for work or leisure within the state.
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Contact Information
To inquire about membership options, class schedules, or to book an initial session at the Los Angeles location, please use the following contact details.
Address: 11661 San Vicente Blvd, Los Angeles, CA 90049, USA
Phone: (310) 935-4500
Mobile Phone: +1 310-935-4500
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What is worth choosing
For California users in the competitive Los Angeles fitness market, choosing West Coast Fitness—as an operator of an Orangetheory studio—is about choosing a methodology that eliminates guesswork and guarantees a science-backed approach to your health. The key differentiator is the measurable result delivered through the heart rate-based training model.
Unlike standard gym memberships, where motivation often wanes, the structure of a coach-led class with real-time feedback ensures adherence and intensity. You are not left to wander the floor wondering what to do; every minute is calculated for maximum caloric burn and metabolic boost. This efficient, 60-minute workout is perfectly suited for the busy, results-oriented demographic of the Los Angeles area.
It is important, however, for prospective members to research the specific franchise operator and their customer service practices, as experience can vary. While the Orangetheory workout itself is globally renowned for its effectiveness, the user experience at the local level is managed by the franchisee. Concerns have been raised by some customers regarding the handling of retail products like the proprietary heart rate monitor link. This underscores the need for new members to ask specific questions about return policies, equipment support, and customer care structure at the local studio level before committing to a membership.
Nevertheless, the proven, science-backed workout, the convenience of the prime Los Angeles location, and the professional guidance from certified coaches make the Orangetheory experience provided by West Coast Fitness a compelling, premium choice for those dedicated to achieving a stronger, more vibrant, and longer life. You are buying into a proven system, designed to deliver "More Life."
West Coast Fitness Details
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Amenities
- Restroom
Payments
- Credit cards
West Coast Fitness Photos
West Coast Fitness Location
West Coast Fitness
11661 San Vicente Blvd, Los Angeles, CA 90049, USA
West Coast Fitness Reviews
This franchise owns many Orange Theories in the Sacramento area and other places. My husband and I attend the Land Park one most often due to our schedules. I like that OT has gyms everywhere because I travel a lot for work. If you are thinking about buying into Orange Theory, I recommend doing a little research about what company/owners run them. Please beware that this franchise doesn't have integrity or great customer service. They will nickel and dime you as far as the products they sell. My complaint is with the heart rate monitor link. This product cost over $125. and it just doesn't work. Instead of having integrity and replacing it with a much cheaper heart rate monitor, for all the people, like me, who bought into the gadget, this franchise makes it difficult to respect as they do not really care. I've been without it for three months waiting. The regional manager of their franchise offered for me to pay for half so I could have a loaner when I travel. Pay for half? What? They have my credit card and I am a long standing member having a poor experience because of a faulty product. Why put the stress on a customer who is trying to just workout. This is wrong on so many levels. Additionally, they put the store manager in bad positions because the core of this franchise doesn't really serve the customer. If a company sells a bad product, then out of care for customers, the business should replace it. In this case the link is way more expensive than the generic heart rate monitor. The regional manager, S, explained why she isn't allowed to do that. I've emailed West Coast Fitness without a response. Orange Theory is based on the science of the heart rate. A person would think that the heart rate monitor, crucial to the Orange Theory method, would be something franchises would ensure both work and when it doesn't the customer is cared for. With membership at about $189/month, over 12 months, the gym is still to the good. And this franchise has the power to influence the corporate office about putting out a bad product. Take my advice and look into Orange Theory Gyms not related to West Coast Fitness.
August 10 · Karin de Varennes
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