The Culture Introduce
Welcome to The Culture, Rochester, a leading fitness center that has redefined what it means to be part of a gym. For New Yorkers seeking a dedicated and inspiring place to achieve their health and wellness goals, The Culture offers a unique and comprehensive experience. Our name reflects our core philosophy: we are building a community, not just a place to work out. We believe that true fitness goes beyond lifting weights and running on a treadmill; it's a lifestyle that is supported by a strong sense of belonging and mutual encouragement. From the moment you walk through our doors, you’ll feel a sense of community that makes your fitness journey both enjoyable and sustainable. Our facility is designed to be more than just a gym; it's a hub where like-minded individuals come together to better themselves and those around them. We focus on providing a holistic approach to wellness, offering not only state-of-the-art equipment but also expert guidance from a team of highly motivated and disciplined professionals. We pride ourselves on creating an environment that is both "very appealing" and conducive to a truly transformative fitness experience. Whether you're a seasoned athlete or just starting out, you'll find everything you need to succeed right here at The Culture.
The Culture is conveniently located at 1150 University Ave Building 5, Suite 3, Rochester, NY 14607, USA. Our prime location in Rochester makes us easily accessible to residents throughout the city and surrounding areas. We understand the importance of convenience in the busy lives of New Yorkers, and we've ensured our facility is easy to get to. We offer onsite services, meaning all our expert training and amenities are available right here at our physical location. To ensure accessibility for all members of our community, our facility includes a wheelchair-accessible parking lot, making your visit as smooth as possible from the moment you arrive. Our address in the University Avenue area places us in a vibrant and dynamic neighborhood, a perfect backdrop for a forward-thinking fitness center.
At The Culture, our services are designed to address every aspect of your fitness journey, providing expert guidance and support to help you achieve your goals. Our offerings are tailored to provide a comprehensive and effective path to a healthier lifestyle.
Our services include:
Nutrition Consulting: We believe that fitness is 80% nutrition. Our nutrition consultants work with you to create personalized meal plans and provide the knowledge you need to make healthier food choices. This is an essential part of our holistic approach to wellness.
Personal Training: Our personal trainers, including the highly recommended Ivan, are experts in their field. They offer one-on-one and small group training sessions to provide the focused attention and motivation you need. As one client shared, investing in a personal trainer from IvansFitness's team was one of the "best things I’ve ever done for myself."
Boxing: Beyond traditional gym workouts, we offer boxing training. This high-intensity workout is an excellent way to improve cardiovascular health, build strength, and relieve stress in a fun and challenging environment.
The Culture is more than just a gym; it's a full-service wellness hub with unique features and highlights that set it apart from the competition.
A True Sense of Community: The name says it all. Members consistently rave about the "great culture to join" and the "sense of community" they feel when they walk in. Our team and members are described as motivated, inspiring, and continuously working to better themselves and everyone around them.
Holistic Lifestyle Amenities: We provide more than just fitness equipment. As noted by a client review, our facility offers "so many other amenities to make living the fitness lifestyle more enjoyable," including meal prep, supplements, shakes, and protein snacks. This makes it easy to stick to your goals.
Expert and Inspiring Team: The team, particularly led by trainer Ivan, is highly praised for their discipline, knowledge, and encouraging nature. Clients find Ivan to be "a perfect choice," "always encouraging," and a "pleasure to be around."
Additional Onsite Services: Our commitment to holistic wellness extends to other convenient services. For instance, the on-site Culture Cuts barber shop and its "superstar barber" Morteza, as mentioned in a review, add an extra layer of convenience and community to our location.
Payment Flexibility: We accept a variety of payment options, including credit cards and debit cards, to make it easy for you to invest in your health.
Aesthetic and Welcoming Space: The gym's interior is described as "very appealing," creating a clean and motivating environment that makes you want to work out and spend time there.
To learn more about our services or to schedule a visit, feel free to contact us using the information below:
Address: 1150 University Ave Building 5, Suite 3, Rochester, NY 14607, USA
Phone: (585) 313-3789
We welcome you to give us a call to speak with one of our team members and discover how we can help you on your fitness journey.
What is truly worth choosing about The Culture is its unique and powerful sense of community that sets it apart from any other fitness center in the New York region. In a world of impersonal, big-box gyms, we have successfully created a space where people feel a genuine sense of belonging. As one reviewer eloquently puts it, "If you’re not a part of the culture, you’re missing out on being a part of such a great team who continuously work to better themselves and everyone around them." This sense of shared purpose is a powerful motivator, making you more likely to stick with your fitness goals. Furthermore, our focus on providing a holistic experience—from personal training and nutrition consulting to convenient amenities like meal prep and even haircuts—means you can manage multiple aspects of your wellness lifestyle in one convenient location. The expertise and encouraging nature of our trainers, particularly the team led by Ivan, provide a level of guidance that is second to none. The positive and inspiring environment we’ve built makes every visit a pleasure, transforming a chore into something you look forward to. By joining The Culture, you're not just buying a gym membership; you're becoming a part of a supportive and disciplined team dedicated to your success.
The Culture Services
Fitness center
- Nutrition consulting
- Personal training
- Boxing
The Culture Details
Service options
- Onsite services
Accessibility
- Wheelchair accessible parking lot
Amenities
- Restroom
Payments
- Credit cards
- Debit cards
The Culture Photos






The Culture Location
The Culture
1150 University Ave Building 5, Suite 3, Rochester, NY 14607, USA
The Culture Reviews
barbergoalspersonal trainerteamskillstrimnutritionlifestylemealchoice
★ 5★ 4★ 3★ 2★ 1One of the best things I’ve ever done for myself was invest in a personal trainer. Specifically IvansFitness’s, and his team. You’ll never meet more motivated, inspiring and disciplined team when it comes to living the fitness lifestyle at the culture. Gym is very appealing, and includes so many other amenities to make living the fitness lifestyle more enjoyable. Meal prep, supplements, shakes, protein snacks, massages, haircuts and more! If you’re not apart of the culture, you’re missing out on being a part of such a great team who continuously work to better themselves and everyone around them.
January 25 · Jessica PriviteraThe Culture is my favorite spot!I love going to Culture you really feel a sense of community when you walk in.ivansfitness is is a perfect choice and they have classes they also have personalized training or small group training and I especially recommend trainer Ivan, Ivan is alwaysencouraging and a pleasure to be around. besides the gym and fitness center the have a wonderful team at the Culture Cuts barber shop.Morteza is superstar barber, highly recommend him for your hair cut that you need.Overall this is just a great culture to join!
September 26 · Zar Mohammad StanikzaiBeen training with Ivan for 2years now. I’ve never felt stronger. Since opening The Culture on University Ave, he’s added two trainers to the team that are both phenomenal. Shout out to Roman and Josh. Hardest, most thoughtful workouts I’ve had in terms of weight lifting. Not just the focus on heavy weights, but the mental work that also both intentionally and organically happens when training at this gym. A great community.Masterful across the board. You get what you put in. That about sums it up.
October 23 · Nicole Heroux WilliamsThis gym is everything you need to get to your goals. Everyone that trains here is absolutely phenomenal and always eager to help. Ivan will definitely get you to where you need to be and more. The gym is spotless , well organized and full of people ready to help you .
January 14 · Inna DelanIf I could rate Ivansfitness and The Culture higher than five stars, I would. I wish I would have started sooner at The Culture as I’ve tried all different approaches to live a healthier life style. His program works! I have seen the most progress in the last 8 months. From the intake call, I knew that Ivan would be the perfect fit. Ivan is honest, energetic, creative, and passionate about helping others achieve their fitness goals. While explaining my situation and goals, I instantly felt comfortable, where others have judge me in the past. I been working with Ivan since September 2023. My plan has been adapted several times to ensure that my progress continues to grow. I started out with nutrition only but quickly added on the online workouts and personal training with Ivan and Roman. They both push your strength to levels you didn’t know you have. I have grown and made advancement towards my goals but it hasn’t always been easy for me. Ivan knows exactly what to say to support and guide me with achieving my goals. I have a long ways to go, but I am so thankful I have the best team by my side through my fitness journey. Thanks Ivan and the team at The Culture!
April 29 · Alicia Tranello
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