The Choice Performance Center of Durham

- 5107 NC-55 suite 102, Durham, NC 27713

Introduction / Overview: Elevating Fitness in the Heart of Durham, NC

For North Carolina residents who view fitness not just as a pastime but as a pursuit of excellence, The Choice Performance Center of Durham is the definitive destination. Conveniently situated off NC-55, this facility is far more than a traditional gym; it is a dedicated hub for high-level Fitness center services and expert Personal trainer instruction. The philosophy here is simple: to help every client—from the local runner preparing for a Triangle area marathon to the individual focused on improved body composition—achieve their goals through specialized, results-driven coaching.

Unlike large, impersonal gyms, The Choice Performance Center was intentionally designed to be a machine-free, functional training studio. This environment is perfectly suited for one-on-one sessions and medium-sized group classes, ensuring focused attention and effective programming. The facility is strongly rooted in the community, led by a renowned coach whose decades of experience have helped hundreds of North Carolinians reach new levels of performance. This local expertise translates directly into programming that is challenging, highly effective, and tailored to the unique needs of the Durham and Research Triangle clientele. When you choose this center, you are choosing a commitment to measurable results, guided by the best in the field.

Location and Accessibility: A Convenient Hub on NC-55

The Choice Performance Center of Durham is centrally located to serve the greater Durham community, as well as commuters from Chapel Hill and the Research Triangle Park (RTP). Its position directly on NC-55 offers easy access, making it a practical stop before or after a workday for busy North Carolina professionals.

The center's precise location is:

5107 NC-55 suite 102, Durham, NC 27713, USA

This prime address in Durham, NC, ensures that dedicated clients can easily incorporate high-quality training into their demanding schedules. Finding a facility that is both specialized and conveniently located is a significant advantage for users in this region. The commitment to performance-focused training is accessible to a wide range of local athletes and fitness enthusiasts who demand efficacy and expertise in their fitness routine.

Services Offered

The core services at The Choice Performance Center are designed to build functional strength, enhance sports performance, and deliver personalized results. The emphasis is always on quality coaching and smart programming rather than relying on endless rows of equipment.

• Personal Training (One-on-One): This is the flagship service, where clients work directly with a certified personal trainer, often with the highly-regarded Coach Tyrone. These sessions are completely customized to the individual’s goals, whether they involve weight loss, improved body composition, or achieving a specific athletic benchmark. The focused attention ensures proper form, maximizes efficiency, and quickly pushes the client to their next level.
• Small Group Classes: Designed to blend the energy of a group workout with the detailed guidance of a trainer, these classes maintain a medium size. This structure allows the coach to provide semi-individualized attention, correcting form and ensuring everyone is safely challenged, all while benefiting from the motivation of a supportive community.
• Specialized Performance Training: The center is well-known in the local NC endurance community for its expertise in providing cross-training and strength work for runners and triathletes. Programs are specifically designed to address common weaknesses in endurance athletes, improving function, preventing injury, and boosting race times.
• Functional Training: Sessions focus on movements that mimic real-life activities, utilizing tools like kettlebells, resistance bands, and bodyweight exercises in a machine-free environment to build stability, mobility, and core strength necessary for daily life and high-level sport.
• FIB System Application: Clients benefit from the application of the proprietary FIB (Function, Impact, and Balance) system, a methodology developed by Coach Tyrone Irby to specifically help endurance athletes perform better, even after injury or advancing age.

Features / Highlights

The specialized nature of The Choice Performance Center is its greatest asset, providing several unique benefits not typically found in conventional North Carolina gyms.

• Expert Coaching Leadership: The center is anchored by Coach Tyrone Irby, a strength coach with over 24 years of experience, including collegiate-level strength and conditioning at North Carolina Central University (NCCU). This deep expertise ensures the delivery of elite-level training protocols to every client.
• Machine-Free Functional Facility: The studio’s design promotes training that focuses on compound movements and functional strength. This targeted approach is highly effective for building the kind of real-world strength that translates directly to improved athletic performance and daily well-being.
• Proven Success with Endurance Athletes: Direct client feedback confirms the center’s excellence in cross-training for marathon runners and endurance athletes. The programs are recognized for making "all the difference" in performance and injury prevention for this demanding group of athletes.
• Personalized Challenge: Customer testimonials consistently highlight the trainer’s ability to "challenge you and push you to the next level." This culture of accountability and high expectation is crucial for clients who are serious about realizing their full physical potential.
• Local Focus and Community Vibe: While highly professional, the atmosphere remains friendly and community-oriented, creating a space where clients feel supported and motivated to tackle demanding workouts alongside their Durham neighbors.

Contact Information

Prospective clients in the Durham area and across the Triangle are encouraged to contact The Choice Performance Center to discuss their fitness goals or to schedule an introductory session.

Address:

5107 NC-55 suite 102, Durham, NC 27713, USA

Phone:

(919) 237-2173

This direct phone line connects you to the staff who can provide detailed information on personal training packages, group class schedules, and how to begin your performance journey.

What is Worth Choosing: The Specialist Difference

In a market saturated with generic fitness options, what makes The Choice Performance Center of Durham the right choice for North Carolina residents? The answer lies in its specialization and its commitment to the success of every client. This is a place for people who have specific goals—not just for those who want to wander around a gym floor. The overwhelming value proposition here is the quality of the personal training and the expert-driven programming.

Choosing The Choice is a decision to prioritize Function, Impact, and Balance—the core tenets of their proprietary FIB system. This systematic approach ensures that the time you invest in training is efficient, measurable, and directly applicable to your life, whether that means running faster, lifting stronger, or simply moving without pain. The feedback from real users, noting that "Tyrone is the best!" and that the workouts are designed to "challenge you and push you to the next level," underscores the consistent delivery of high-quality, transformative training.

For the serious athlete, or the local resident who is tired of plateauing at a big-box gym, the expertise developed over two decades, including collegiate coaching experience, provides an unparalleled competitive edge. This is where personalized programming replaces generalized routines, where a coach holds you accountable, and where the functional design of the space facilitates genuine athletic development. The Choice Performance Center of Durham is truly a premier center for anyone in the region committed to unlocking their full physical potential, making it the clear choice for performance-driven fitness in North Carolina.

The Choice Performance Center of Durham

5107 NC-55 suite 102, Durham, NC 27713, USA