Secret Formula Fitness Introduce
Located in the heart of Hillside, New Jersey, Secret Formula Fitness is a true standout in the local fitness scene. This is not your typical high-volume, generic gym. Instead, it is a specialized training studio that offers a deeply personalized and holistic approach to health and wellness. For residents in the New Jersey area who are looking for more than just access to equipment and are ready to make a significant change in their lifestyle, this studio provides a unique and effective solution. The business is family-owned and operated, creating a welcoming and supportive environment that feels more like a community than a commercial space. This intimate setting is perfect for individuals who seek a high level of accountability and expert guidance to achieve their goals.
The philosophy at Secret Formula Fitness is centered on the idea that true fitness is a combination of discipline, consistency, and a personalized plan that addresses both exercise and nutrition. The trainers go above and beyond, providing not only well-thought-out workout sessions but also the motivation and accountability that are crucial for long-term success. As one satisfied customer noted, the trainers "go above and beyond, holding each individual accountable for their progress even outside of the gym." The studio’s owner, Jay, is a key part of this approach, designing custom meal plans that work in tandem with the physical training to produce real, lasting results. This integrated model is a testament to the fact that there is no one-size-fits-all approach to wellness, and a personalized "secret formula" is what makes the difference.
Secret Formula Fitness is conveniently located at 1192 Liberty Ave, Hillside, NJ 07205, USA. The studio is situated in a location that is easily accessible for people in Hillside and the surrounding communities. Parking is made simple with both a free parking lot on-site and free street parking available, removing a common barrier to consistent gym attendance. While specific accessibility details beyond the provided amenities are not listed, the studio's commitment to being a welcoming and inclusive space for a diverse clientele is a core part of its mission. The facility itself provides essential amenities like a gender-neutral restroom and a standard restroom, ensuring comfort and convenience for all visitors. The location's ease of access and the availability of on-site parking make it a practical and stress-free destination for your fitness journey.
Secret Formula Fitness provides a comprehensive list of services that cater to various fitness needs, with a strong emphasis on personalized coaching and support.
Personal Training: This is the cornerstone of the studio's offerings. Trainers like Ben and Jeff are highly praised for their expertise in creating custom workouts that are effective and tailored to individual goals, from building strength to improving overall confidence in the gym.
Nutrition Consulting and Custom Meal Plans: The owner, Jay, is a specialist in this area, creating unique and personalized meal plans to help clients with their weight loss goals and to develop healthier eating habits. The availability of vegan meal plans also demonstrates a commitment to catering to different dietary needs.
Group and Youth Classes: In addition to one-on-one sessions, the studio offers both small group training and specific youth classes. This allows clients to benefit from a supportive group dynamic while still receiving personalized attention. The youth classes are particularly valuable for young people who are looking to get active and build a strong foundation for a healthy lifestyle.
Aerobics and Weight Training: The studio's workout offerings are diverse, including aerobics to improve cardiovascular health and weight training to build strength and muscle. The knowledgeable trainers ensure that all exercises are performed with proper form and technique for maximum benefit.
Life Coaching and Counseling: The studio's services extend beyond the physical, with offerings in life coaching, including health and wellness counseling and personal counseling. This holistic approach supports the mental and emotional aspects of the fitness journey.
The studio is defined by several key highlights that make it a compelling choice for fitness enthusiasts in the New Jersey area.
Personalized and Accountable Training: The reviews consistently highlight the trainers' ability to design well-thought-out workouts and hold clients accountable for their progress, even outside of the studio. This level of personalized care is a significant differentiator.
Integrated Nutrition and Fitness: The seamless integration of custom meal plans with the workout regimen is a huge advantage. This dual focus ensures that clients are addressing both key components of a successful health transformation.
Positive and Motivating Atmosphere: The studio’s "vibe is positive," and the trainers are described as "knowledgeable, supportive, and motivating." This encourages consistency and makes the fitness journey more enjoyable.
Inclusivity and Comfort: The availability of a gender-neutral restroom and the overall welcoming environment demonstrate a commitment to being a comfortable and safe space for all individuals.
Convenient and Professional Service: With appointments required, the studio ensures that each client receives the attention they deserve. The acceptance of various payment methods, including credit and debit cards, also adds to the convenience.
For more information, to inquire about membership, or to book a consultation, you can contact Secret Formula Fitness directly.
Address: 1192 Liberty Ave, Hillside, NJ 07205, USA
Phone: (973) 310-2481
Mobile Phone: +1 973-310-2481
What makes Secret Formula Fitness the ideal choice is its unwavering commitment to a truly personalized and transformative experience. As a customer who started to build "more discipline and consistency" shared, the benefits extended far beyond the physical, positively impacting "so many areas of life." This is what sets this studio apart from a generic gym. The trainers, like Ben and Jeff, are not just instructors; they are partners in your journey, providing not just workouts but also invaluable guidance and motivation. The integration of custom meal plans, designed by the owner, ensures a comprehensive approach that yields real, visible results, as seen in the positive changes in clients' eating habits and overall strength. For anyone in New Jersey who has felt lost or unmotivated in a large gym setting, Secret Formula Fitness offers a refreshing alternative. It’s a place where you receive a well-thought-out plan, a supportive community, and the expert guidance needed to achieve your fitness, nutrition, and lifestyle goals. It's a place where you're not just working out; you're building a healthier, more confident you.
Secret Formula Fitness Gym
Gym
- Aerobics
- Nutrition consulting
- Personal training
- Private lessons
- Youth classes
- Womens gym
- custom meal plans
- weight loss tips
- weight training
Life Coach
- Group coaching
- Health & wellness counseling
- Personal counseling
Personal Trainer
- Group training
- Personal trainer
Nutritionist
- Vegan meal plan
Women's personal trainer
- women's fitness
Secret Formula Fitness Details
Service options
- Onsite services
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Amenities
- Gender-neutral restroom
- Restroom
Planning
- Appointment required
- Membership required
Payments
- Credit cards
- Debit cards
- Credit cards
Parking
- Free parking lot
- Free street parking
- On-site parking
Secret Formula Fitness Photos










Secret Formula Fitness Location
Secret Formula Fitness
1192 Liberty Ave, Hillside, NJ 07205, USA
Secret Formula Fitness Reviews
trainerplanresultsgoalsmealweight losslifestyleaccountablestaminacounting
★ 5★ 4★ 3★ 2★ 1I’ve had such a great experience with the personal trainers, Ben & Jeff, here. I originally started going to the gym to build more discipline and consistency, and it has helped me immensely in so many areas of my life. The trainers go above and beyond, holding each individual accountable for their progress even outside of the gym. Jay (owner) also designs unique meal plans tailored to each person’s needs, I personally started noticing a huge positive change in my eating habits thanks to their guidance. Overall, I can definitely see myself recommending this place to others who are looking to improve their fitness, nutrition, and overall lifestyle.
August 11 · Tatiana BraanI am Really glad I started training with Ben at Secret Formula Fitness. The workouts were always well thought out and matched what I was aiming for. We also worked on a meal plan that fit my routine, which helped keep everything on track.I’ve definitely gotten stronger and feel more confident in the gym now. The vibe is positive, and Ben is super easy to work with — knowledgeable, supportive, and motivating without being over the top.Highly recommend if you're looking for a great place to train with knowledgeable trainers.
August 13 · Jhon GuayaboGet Fit, Get Focused, Get Results at Secret Formula Fitness.From the moment I walked in, it was clear this place is different. Jay, the owner, took the time to understand my goals and created a completely customized meal plan that fit my lifestyle and helped me stay consistent without feeling overwhelmed. The plan was realistic, easy to follow, and most importantly — it got results.Jeff, my trainer, is next-level. Every workout is personalized to what I need to work on. Whether it’s building strength, improving endurance, or targeting specific areas, Jeff brings laser focus, energy, and motivation every single session. He doesn’t let you slack — results are the only option here, and that mindset pushes you to keep going even when it gets tough.This isn’t just a gym. It’s a focused, private environment where your goals are the priority, and you’re given the support and accountability you need to achieve them.If you’re looking for a serious, results-driven approach to fitness with people who genuinely care about your progress, Secret Formula Fitness is the place to be.
July 14 · Hiren PaghdalI loved my training sessions with Jeffery. He has been over the top! He gives 💯 percent of his time so you can learn and push yourself to be a better version of yourself. Loved the fact that he’s very patient. He has given me a lot of motivation and the ability to persevere through my workouts. Truly admirer, a trainer who is excellent at his craft! Love the fact that the sessions were doable and to the point. Excellent trainer.Read less
July 02 · Mona HickmanI've been training here twice a week in a semi-private setting, and it's been a fantastic experience. The workouts are consistently challenging but thoughtfully modified to fit my needs and abilities. My goal has been to build strength and improve my endurance, and I can genuinely feel the progress. The sessions are structured, supportive, and always push me in the right way. I highly recommend this trainer to anyone looking for personalized guidance and real results.
July 23 · Bunmi Salami
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