Planet Fitness Introduce
Introduction / Overview
In the bustling Willow Lawn area of Richmond, Virginia, Planet Fitness stands as a beacon for anyone looking to embark on or continue their fitness journey in a comfortable, welcoming environment. Known worldwide for its "Judgement Free Zone®" philosophy, this particular location lives up to the brand's reputation by providing a space where people of all fitness levels can feel accepted and motivated. Unlike some intimidating fitness centers, Planet Fitness focuses on creating an approachable atmosphere where members can work out at their own pace without feeling self-conscious. This commitment to inclusivity is a core part of its identity, making it a popular choice for first-time gym goers, fitness veterans, and everyone in between.
The gym offers a wide array of equipment, from cardio machines to strength training gear, all in a clean and well-maintained facility. Beyond the standard workout floor, Planet Fitness provides a range of perks and amenities that add significant value to its membership options. Whether you're looking for a simple, affordable place to exercise or seeking additional benefits like hydromassage and tanning, there's a membership tier designed to fit your needs. While the gym aims to provide a pleasant experience, as with any high-traffic facility, some minor issues like a lack of air conditioning have been noted in the past. However, what consistently earns this location high praise is its staff. Employees are frequently described as "truly great," "exceptional," and "resourceful," going above and beyond to provide outstanding customer service. This human element is a powerful reason why so many people are thrilled to make this specific Planet Fitness their fitness home, transforming a simple gym visit into a genuinely positive experience.
Location and Accessibility
Planet Fitness is conveniently located at 6301 W Broad St Suite B, Richmond, VA 23226, placing it in the heart of the Willow Lawn shopping center area. This prime location makes it easily accessible for a large portion of the Richmond community, whether they are coming from nearby neighborhoods or from further out in the suburbs. The gym is nestled within a vibrant commercial area, providing members with the convenience of running other errands or grabbing a meal before or after their workout. The location is a key benefit, as it is simple to find and get to, with a well-known address that is a major hub for retail and services.
In addition to its central location, this Planet Fitness facility is committed to ensuring that it is accessible to all. The gym provides a wheelchair-accessible entrance, which allows for smooth and easy access into the building for individuals with mobility challenges. Furthermore, the property includes a dedicated wheelchair-accessible parking lot, making it a stress-free experience from the moment of arrival. The commitment to accessibility continues inside with a wheelchair-accessible restroom. These thoughtful considerations demonstrate the gym’s dedication to serving the entire community, ensuring that everyone can feel comfortable and empowered to pursue their fitness goals in a facility designed for all. This focus on inclusivity and convenience is a significant reason why the Willow Lawn location is so well-regarded by its members.
Services Offered
Planet Fitness provides a clear and straightforward set of services designed to make fitness accessible and affordable. The gym offers different membership tiers, each providing a unique set of perks and access levels. The core of their service model is based on membership, which is a requirement for using the facility. The services available are built around these membership types and include:
- Unlimited Access to Home Club: The standard membership provides unlimited access to the specific gym location, allowing members to work out as often as they like.
- Use of Any Planet Fitness Worldwide: The PF Black Card® membership elevates the experience by allowing members to use any of the over 2,700 Planet Fitness locations around the globe, making it ideal for frequent travelers or those who live between two areas.
- PF App Workouts: All members have access to the free PF mobile app, which includes hundreds of on-demand workout videos, a personal fitness tracker, and equipment tutorials, enabling them to work out anytime, anywhere.
- PF+ Exclusive App Workouts: PF Black Card® members get an enhanced digital experience with access to an exclusive library of premium digital workouts.
- Free In-Club Fitness Training: Every membership comes with free fitness training with certified trainers. Members can participate in small group classes, get help with equipment, or have a customized workout plan created for them.
Features / Highlights
The Willow Lawn Planet Fitness location is celebrated for a number of key features and highlights that enhance the member experience. These amenities and benefits are designed to provide extra value and make the gym stand out from the competition.
- Judgement Free Zone®: The core philosophy of the gym is to provide a welcoming and non-intimidating environment where everyone can feel comfortable working out, regardless of their fitness level.
- Friendly and Helpful Staff: As evidenced by a glowing review, the staff, and specifically individuals like Shaniqua, are a major highlight. Their exceptional customer service, problem-solving skills, and supportive nature are a huge reason why members feel so positive about the gym.
- Extensive Equipment: The facility is equipped with a wide variety of cardio machines, strength training equipment, and free weights, ensuring that members can complete a full and effective workout.
- Exclusive Black Card Perks: The PF Black Card® membership offers significant benefits, including the ability to bring a guest anytime, use of the HydroMassage™ beds and massage chairs, and a 50% discount on select drinks.
- Cleanliness: The gym is consistently praised for its cleanliness, which is a critical factor for a comfortable and hygienic workout experience.
- Free Wi-Fi: Members have access to free Wi-Fi, allowing them to stream music, track their workouts on their phones, or stay connected while in the club.
- Accessible and Secure Payments: The gym accepts credit cards, debit cards, and NFC mobile payments, making it easy and convenient to pay for memberships and other purchases.
Contact Information
For more information about membership options, a tour of the facility, or to speak with a staff member, you can reach the Willow Lawn Planet Fitness using the following details:
- Address: 6301 W Broad St Suite B, Richmond, VA 23226, USA
- Phone: (804) 905-9045
What is worth choosing
When considering a fitness center in the Richmond area, the Planet Fitness at Willow Lawn offers a compelling value proposition that makes it an excellent choice for a wide range of individuals. The primary reason to choose this location is its unparalleled commitment to creating a "Judgement Free Zone®." For many people, the biggest barrier to starting a fitness routine is the fear of being judged or feeling out of place. Planet Fitness actively dismantles this barrier, providing a supportive and encouraging atmosphere where everyone feels welcome. This is more than a slogan; it's a culture, and it's backed up by the exceptional quality of the staff. A prime example is the story of Shaniqua, who went above and beyond to resolve a member's issue, demonstrating a level of customer service that is "an exceptional upgrade above all the competition." This dedication from the team ensures that your experience will be positive and that any problems you encounter will be handled with care and understanding.
Beyond the friendly atmosphere, the gym offers incredible value for its price point. The PF Black Card® membership, in particular, is a game-changer, providing a wealth of benefits that far exceed the cost. The ability to bring a guest for free at any time, access any Planet Fitness worldwide, and use the massage chairs and HydroMassage™ beds makes it a lifestyle choice, not just a place to work out. The availability of online and in-app workouts also adds a layer of flexibility, allowing you to stay active even when you can't make it to the gym. While one review mentioned a potential issue with the air conditioning, the overall consensus is that the gym is clean, the equipment is plentiful, and the staff is outstanding. For an affordable, non-intimidating, and well-equipped fitness center in the heart of Richmond, the Planet Fitness at Willow Lawn is an easy recommendation and a truly worthwhile investment in your health and well-being.
Planet Fitness Services
Fitness center
- Perks: Partner Rewards & Discounts
Available with both Classic and PF Black Card® Memberships
- PF App Workouts
Available with both Classic and PF Black Card® Memberships
- Free WiFi
Available with both Classic and PF Black Card® Memberships
- Unlimited Access to Home Club
Available with both Classic and PF Black Card® Memberships
- Use of Any Planet Fitness Worldwide
Available with PF Black Card® Membership
- PF+ Exclusive App Workouts
Available with PF Black Card® Membership
- Premium Perks: Partner Rewards & Discounts
Available with PF Black Card® Membership
- Bring a Guest Anytime
Available with PF Black Card® Membership
- Use of Massage Chairs
Available with PF Black Card® Membership
- Use of HydroMassage™
Available with PF Black Card® Membership
- 50% Off Select Drinks
Available with PF Black Card® Membership
Planet Fitness Details
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
Amenities
- Restroom
- Wi-Fi
Planning
- Membership required
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Planet Fitness Photos










Planet Fitness Location
Planet Fitness
6301 W Broad St Suite B, Richmond, VA 23226, USA
Planet Fitness Reviews
machinesACgeneral managermanagementceiling fanslawnlucklocker roomjanuarycleanliness
★ 5★ 4★ 3★ 2★ 1This location is the best in RVA in terms of equipment, cleanliness, and truly great staff, but it’s always so unbearably hot with no working AC. With summer temps near 90s daily in RVA, plus the smell of sweat, it’s just a super uncomfortable workout experience. It’s the only PF that I’ve seen this issue and that’s unfortunately why it’s a 3-star option.
July 11 · W DI am so impressed with the staff at the Willow Lawn Planet Fitness especially Shaniqua. Her customer service skills are exceptional and after talking to me for five minutes, she was able to resolve a membership problem I created by accident and had tried to fix for an hour on my own on-line. She was calm and supportive when she could have just shut me down and told me no luck. She was resourceful and understanding and she is the reason why we are thrilled to be working out at Planet Fitness. Don't walk, run to get your membership. I promise, you will not regret working with the people at the Willow Lawn Club, they are an exceptional upgrade above all the competition! And Shaniqua needs a raise as I am sure she is worth twice what she is paid!!!
August 18 · Emily McKinneyEverything else is fine, and the 2 stars because there is AC everywhere else, BUT the actual gym area! Damn near passed out because of how damn hot it was I had to leave. Please do something about this or even consider turning the damn AC on.Also considering it’s one of the new locations, I was expecting to see some of the new equipment they had added. But low and behold they don’t have it sadly. Have an excessive amount of benches for once but not equipment.
July 09 · LizzThis is by far my favorite PF location because of proximity to everything I need, BUT BUT BUT this is one of the ‘new’ locations where they have NO CEILING FANS!!! It’s absolutely unbearably hot in this gym during during the summer. The locker rooms are the only place where you even feel the AC.I asked staff about it and apparently PF went to ‘only forced AC’ when they built this location and it makes me hate it so much. And during peak time??? Miserable. Even the staff look hot. Management needs to install fans at the least to circulate the air more before somebody has a heat stroke. It’s ridiculous.
July 01 · Q BBStaff is always friendly. Jeremy is super cool. Alvin helped show me exercises and machines that can help me reach my fitness goals. I enjoy this place, only would like for this location to get a trainer for people who are new to using machines or want to check their form. Alvin would make a great one and he's already in-house! Thanks guys!
May 15 · Shimchayah - Natasha
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