Michigan Cheer Company

- 4560 Bowen Blvd SE c, Grand Rapids, MI 49508

Introduction / Overview

For families and athletes across West Michigan looking for top-tier competitive cheerleading and tumbling instruction, the Michigan Cheer Company, located in Grand Rapids, stands out as a premier destination. This organization is more than just a place to practice; it is a dedicated gymnastics center, aerial sports hub, and comprehensive physical fitness program focused on developing the next generation of talented, confident, and dedicated athletes. Serving the communities of Grand Rapids and the surrounding areas, Michigan Cheer Company has rapidly established a reputation for excellence, highlighted by its athletes achieving numerous national titles, including coveted wins at prestigious events like Summit and US Finals since its opening.

The core mission of the Michigan Cheer Company revolves around providing a safe, inclusive, and professional environment where teamwork, accountability, and individual growth are paramount. In the high-energy world of All-Star and competitive school cheer, technical mastery is essential, but the gym’s commitment extends far beyond the mat. Customer reviews consistently praise the gym's ability to boost athlete confidence, foster an amazing team spirit, and provide personalized, knowledgeable coaching that transforms newcomers into seasoned competitors. The atmosphere is described as being loving and always having the athlete's well-being and long-term development in mind.

It is also a point of local pride that Michigan Cheer Company identifies as a Black-owned business, adding to the diversity and strength of the Grand Rapids business community. Their holistic approach to training—combining elite-level technique with crucial life lessons—makes it a truly valuable asset for Michigan’s youth involved in cheerleading and gymnastics. Whether an athlete is walking in with zero experience or is a seasoned flyer, this gym is equipped to meet them where they are and guide them toward achieving their maximum potential in a supportive, high-achieving environment. Their focus on both athletic prowess and personal character development ensures that the skills learned here will benefit athletes well into adulthood.

Location and Accessibility

Conveniently situated in the vibrant and easily accessible region of Grand Rapids, Michigan Cheer Company makes professional cheer and tumbling training a practical reality for athletes throughout Kent County and greater West Michigan. The facility is located at 4560 Bowen Blvd SE c, Grand Rapids, MI 49508, USA. This centralized address places the gym in an area that is well-connected to major roadways, allowing for straightforward travel from neighborhoods across Grand Rapids, as well as nearby cities like Wyoming, Kentwood, and Jenison.

For those driving to the gym, the location offers a significant advantage with accessible parking options. Recognizing the importance of inclusivity and ease of entry for all customers and visitors, the facility boasts a wheelchair accessible entrance and a dedicated wheelchair accessible parking lot. This commitment to accessibility ensures that all Michigan families can easily drop off and pick up their athletes, or attend viewing sessions without unnecessary complications. While the gym provides onsite services, it is important for prospective and current clients to remember that the operation functions on an appointment-required basis, which helps the professional staff manage training schedules and maintain a focused, productive atmosphere for all classes and private lessons. The strategic Grand Rapids location, combined with a clear focus on customer convenience and accessibility, reinforces Michigan Cheer Company’s position as a truly local and athlete-focused center in the heart of West Michigan.

Services Offered

Michigan Cheer Company provides an extensive and specialized array of programs designed to cover every facet of competitive and recreational cheerleading and tumbling. Their highly-skilled, certified, and knowledgeable coaches deliver targeted instruction for athletes of all ages and skill levels, ensuring safe and effective progression. The services are deeply rooted in the types of programs required for success in the Michigan cheer scene, from local school teams to national-level All-Star competitions.

• All-Star Cheerleading: Competitive teams for various ages and skill levels, focusing on rigorous training, team choreography, and preparing for regional and national competitions.
• All Star Cheer/All Star Cheering: Comprehensive training for the demanding sport of All-Star cheer, emphasizing elite-level stunts, pyramids, jumps, and tumbling.
• Tumbling Classes: Structured sessions dedicated solely to the development and mastery of floor tumbling skills, from basic technique to advanced passes like fulls and doubles.
• Tumbling Sessions: Open or scheduled practice times specifically for athletes to work on and perfect their tumbling skills with coaches present for spotting and guidance.
• Cheer Choreography: Professional services for creating custom, innovative, and competition-ready routines for All-Star teams or external school squads.
• School Cheerleading: Specialized training programs focused on the unique requirements, rules, and routines of high school and middle school cheerleading teams.
• Squad Training: Dedicated facility access and coaching for established school or recreational cheer squads looking for a high-level, focused training environment outside of their regular practice location.
• Private Lessons: One-on-one or small-group instruction tailored to the individual athlete’s specific needs, whether for stunting, flying, or advanced tumbling.
• Physical Fitness Program: Integrating physical conditioning and flexibility training into all programs to ensure athletes have the strength and stamina required for peak performance.

Features / Highlights

The Michigan Cheer Company facility and operational structure are built to support a championship-level experience, distinguishing it within the competitive Michigan sports landscape. They blend a professional athletic environment with a comfortable and modern user experience.

• Identifies as Black-owned: A proud member of the diverse Grand Rapids business community.
• Active Military Discounts: A thoughtful gesture to support the Michigan military community and their families.
• Wheelchair Accessible: Features a wheelchair accessible entrance and parking lot, ensuring inclusivity and ease of access.
• Modern Amenities: Provides a clean Restroom and complimentary Wi-Fi for parents and athletes.
• Onsite Services: All training and instruction takes place within their dedicated and fully-equipped Grand Rapids sports complex.
• Good for Kids: The environment and programs are tailored to be supportive, engaging, and developmentally appropriate for young athletes.
• Flexible Payments: Accepts major Credit cards and Debit cards for convenient payment processing.
• Proven Success: Athletes have secured numerous national titles, including victories at Summit and US Finals, validating the high quality of the coaching staff and training methods.

Contact Information

Connecting with the Michigan Cheer Company team is the first step for local Michigan families interested in joining their award-winning programs.

Address: 4560 Bowen Blvd SE c, Grand Rapids, MI 49508, USA

Phone: (616) 330-3318 (Primary Line)

Mobile Phone: +1 616-330-3318

Note that appointments are required for all services, so calling ahead to schedule a visit or consultation is highly recommended to ensure personalized attention from the team.

What is Worth Choosing

Choosing a cheer or gymnastics gym in Michigan is a significant investment in an athlete's development, and the Michigan Cheer Company offers compelling reasons why it stands out, particularly for residents in the Grand Rapids area and beyond. The consistent narrative from satisfied customers speaks volumes: this facility is not just focused on skills, but on building the whole athlete—mentally, emotionally, and physically.

For parents, knowing that the gym has a track record of winning national titles provides factual validation of the quality of instruction. The coaches are consistently described as professional, knowledgeable, and dedicated, with a keen ability to work one-on-one with athletes. This personalized attention, a hallmark of their operation, is crucial for both rapid skill acquisition and overcoming individual mental blocks. As one parent noted, the transformation in their daughter, who walked in with "zero confidence," was immediate and profound, allowing her to feel safe enough to perform stunts she had never attempted before. This deeply personal, confidence-building approach is priceless.

Furthermore, the business's identity as a Black-owned establishment contributes to a welcoming and diverse environment, setting a positive example within the local sports community. Coupled with their commitment to accessibility, including features like the wheelchair-friendly entrance, the Michigan Cheer Company demonstrates a dedication to inclusion that truly benefits the entire West Michigan community. The blend of professional rigor, demonstrated success in competition, and a profoundly supportive, family-like atmosphere makes Michigan Cheer Company an outstanding choice for any Michigan athlete looking to excel in cheerleading or tumbling, from those just starting out to those aiming for the highest levels of competitive sport.

Michigan Cheer Company

4560 Bowen Blvd SE c, Grand Rapids, MI 49508, USA